The term Search Engine Optimization is thrown around often enough to
warrant it being almost a buzz-word. Some individuals refer to it as a specific
service, while others think of it more as a blanket of services designed to
attract customers. SEO is important, but a major boost can be had from article
directory submission. Utilizing article directory submission allows a business
or online business owner to spread their expertise and expose themselves to a
wider audience. This of course means more prospective job leads and sales. The
great thing about article directory submission is it just does not simply stop.
Where a commercial or radio ad might be played a few times, your articles and
the directories will be around for years after. Taking advantage of article
directory submission to build a long-term presence can provide great benefits
even years down the road.
Building Your Credibility
Authoring or ghost-writing an article about your business will show the
reader that you are confident in your abilities surrounding the subject. It
projects an air of confidence that a prospective consumer finds enticing. Even
in the event that some problems occur, there is still the great chance to build
a professional relationship with that customer by fixing whatever issues
happened to come up. Either way, it is a win-win situation for both you and
your customer. They will receive their service, you will receive their
business. If you're able to make a great impression, you may end up with
word-of-mouth business.
For Link-Building
It is my opinion that link-building is one of the strongest pillars of
the foundation of an effective advertising campaign long-term. Search engines
like to see relevant websites linking out to content that pertains to the
content of the initial website. Google gives these links a better rating than
if it was a blind link from something completely unrelated.
How does article directory submission help with this? Typically articles
will have a spot available at the bottom where one can jot a few notes about
themselves and a link to a corresponding website (such as your business's).
That article gets submitted to different directories where it is fit neatly
into different categories that it applies to. Websites and web surfers looking
for information on that subject will more easily access it. If it is a
well-written article, chock full of useful information; one will find other
websites linking to it or possibly reproducing it (through legal means with
legal credits) to share with their own visitors. Those visitors may in turn
mention it on their blog about the subject and provide more links to the
article and your website because of it. This makes article directory submission
an excellent fire-and-forget form of long-term advertising for your website and
business.
Reaching Your Target Demographic
The internet is a pretty big place. Millions of websites are competing
for the eyes of billions of people that end up surfing the internet. That makes
it important for an individual to want to hone their approach to reach the
people that will be interested in their services. What good is having 10,000
hits if only 2,000 of those are people that are actually interested in your
product or service?
Article directory submission helps you reach your target audience.
Article directories feature categorized sections that are specifically catered
to their respective subjects. Articles on baking and decorating cakes will not
be found with articles on how to mix cement. This allows the customer to more
easily uncover the information they need. If you happen to have that
information available then you may be enjoying their business in the near
future. The larger your online footprint is, the more likely it is that people
will be able to find your business.
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Articles Directory |
Article Submission Directory
Article directory submission can be thought of with a general analogy of
being trapped on an island (your website) in the middle of the ocean (the rest
of the internet). You want to draw attention to your island so you can be
rescued. So you start putting notes in bottles and throwing them into the ocean.
If you know there is a shipping lane or landmass to the east; throwing them
east (article directory submission) will likely bring contact sooner than if
they were thrown in any direction (posting an article with no directory
submissions). It is certainly possible that other people will eventually find
the island with a general approach. But which approach is more likely to
produce better results?
By using article submission directory you are opening the way to
building a more prevalent internet presence. This means more eyes, more
customers, and more profits for your business or e-business in the future. An
investment into article directory submission is an excellent support to a
long-term advertising campaign that will benefit you down the road.
Submitting articles to online article directories can create a
door-opening experience for those that wish to reach a wider audience with
their articles. Ease of use and simple formatting help to ensure that
interested parties will find your articles and make article directory
submission
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